The Caregiver Archetype Brand Template

Are you looking for a brand template for your new business?

The Caregiver archetype reflects a selfless personality that wants to care for and protect its customers. It is characterised by compassion, empathy, and selflessness. This archetype is often used by brands that want to create a sense of safety and security for their customers. Brands that use the archetype must use values of warmth, generosity, and nurturing to provide consumers with feelings of safety and comfort. The Caregiver archetype is especially useful for brand identity when creating messaging around community or encouraging brand loyalty through generosity. Check out this article for more information about brand archetypes.

What's included in this package?

• A brand book template on Notion that is fully customisable for your business. You can edit and share this template with key stakeholders in your business.
• An editable PDF template of your brand book that you can customise and download on Canva
• About section: This section of the template provides you with a guide on how to outline key information on your business. Whether that's outlining the history behind your business, your key services, your personas and unique selling point.
• Mission and vision section: This is a place to think about the key messaging to include on your website and brand book. We’ve included a sample text that you can use or update.
• Logos: Included in this package is 5 pre-built logos for you to use and update on Canva. You can easily customise the logo templates with your business name and download them. This page includes an explanation behind each logo and what they convey to clients and customers.
• Typography: This section includes the fonts that have been used to build this brand. They are free to use, and there are links to download the fonts onto your laptop for future use.
• Colour palette: Includes colour codes for this brand and relevant information for you to provide any designers in your team.
• Editorial identity: This section includes a guide on how this brand should sound. Including key pointers on tone of voice, language, and pointers of how you can build on your editorial identity to ensure consistency across all of your businesses messaging.
• Visual identity guide:
  • Social media templates that can be fully customised, downloaded and used by your team on Canva. Including:
    • 6 landscape templates for LinkedIn and Facebook
    • 5 portrait templates for LinkedIn and Instagram
    • 8 square templates for LinkedIn, Instagram, Facebook
    • 2 cover templates to use on your LinkedIn business page
  • This brand uses photography. Included in this brand book is 13 royalty-free stock imagery for you to use, as well as a link to where you can find more imagery should you need it.
• A 10% discount with The Marketing Plot to transform this brand book into a website